How does Shopify work with Amazon? Selling online is no longer a one-platform game. In 2025, if you’re serious about eCommerce growth, you need a multi-channel approach. One of the most powerful combinations in the game? Shopify and Amazon. Whether you’re just launching a store or scaling your brand, understanding their integration could be your golden ticket to increased visibility, automated operations, and higher sales.
In this guide, we’ll break it all down—from setup to selling—with everything you need to know as a small business owner.
Why Combine Shopify and Amazon?
Amazon accounts for over 37% of all online retail in the US, according to Statista. Meanwhile, Shopify powers millions of independent stores worldwide. Merging both means you’re not only building your brand on your Shopify site—you’re also tapping into Amazon’s massive customer base.
This hybrid setup allows you to:
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Reach more customers
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Sync inventory and orders
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Save time on fulfillment
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Increase revenue with less manual effort
How Does Shopify Work With Amazon? Explained Simply
The integration between Shopify and Amazon is more than just listing products in two places. Shopify acts as the central control panel for your inventory, order management, pricing, and product listings.
Here’s how it works:
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Create an Amazon Seller Account
You must have a Professional Amazon Seller account, which costs around $39.99/month. You can register at sellercentral.amazon.com. -
Connect Your Amazon Account to Shopify
Inside your Shopify admin dashboard, go to “Sales Channels” > “Amazon” and connect your Seller Central account. Follow the guided prompts. -
List Your Products
You can create new Amazon listings or link existing Amazon products to your Shopify catalog. Be sure to match your SKUs properly to avoid duplicates or sync issues. -
Sync Inventory and Pricing
Inventory and pricing updates will automatically reflect across both platforms. For example, if you sell 5 items on Amazon, your Shopify inventory will automatically update to reflect the change. -
Manage Orders From Shopify
Amazon orders appear right inside your Shopify dashboard, allowing you to fulfill, track, and update without switching between platforms.
✅ Pro Tip: Want to simplify this even further? Tools like Amazon FBA (Fulfillment by Amazon) let Amazon handle shipping and logistics while you focus on selling.
Real Benefits for Small Business Owners
For entrepreneurs, small businesses, and side hustlers, the Shopify–Amazon combo offers:
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Broader reach without the cost of ads
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Streamlined operations with centralized control
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Higher trust & credibility (shoppers love Amazon’s Prime shipping and customer protection)
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More data insights to refine your marketing and strategy
Wix Infotech offers Shopify and Amazon setup as part of our small business website design packages. Check out our Services for tailored eCommerce support starting at just $150.
Is It Worth It? Common Challenges to Consider
While the integration offers powerful benefits, it’s not without hurdles:
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Category restrictions on Amazon
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Competition—you’ll compete with other sellers for the buy box
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Fees—Amazon charges referral and fulfillment fees
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Customer ownership—you won’t get customer emails from Amazon sales
Still, for most businesses, the benefits far outweigh the costs. It’s about combining your brand control on Shopify with Amazon’s massive reach.
Expert Tips for Successful Integration
1. Keep Product Listings Optimized:
Use SEO-friendly titles, bullet points, and high-quality images. Amazon favors well-optimized content.
2. Use Automation Tools:
Apps like Codisto or Sellbrite can enhance your product management, syncing, and analytics.
3. Track Performance Separately:
Use Shopify’s analytics and Amazon’s reports to understand where your traffic and revenue are coming from.
4. Stay Updated on Policies:
Amazon’s rules change often—make sure your listings stay compliant to avoid suspension.
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Conclusion: Sell Smart With Shopify + Amazon
If you’re asking, “how does Shopify work with Amazon?”—the answer is: beautifully, when done right.
It’s one of the best ways to scale your eCommerce business, without sacrificing control or overspending on marketing. With the right strategy and expert setup, this integration can simplify your workload while multiplying your exposure and income.
📞 Ready to scale smarter?
Let Wix Infotech help you integrate Shopify with Amazon for maximum ROI. Visit our Services or Contact us to get started today.