If you’re running a local business and wondering how to improve GMB ranking, you’re not alone. In 2025, your Google Business Profile (formerly Google My Business or GMB) is more critical than ever for getting local leads. When customers search for “plumber near me” or “best pizza in town,” Google uses your GMB profile to decide whether to show your business.
But here’s the catch: Just having a profile isn’t enough. You need to optimize it, maintain it, and continually improve it to rank in the coveted Local 3-Pack—those top 3 listings that appear on Google Maps and local search results.
Let’s dive into the most effective, real-world strategies to boost your GMB ranking and attract more customers.
What Is GMB Ranking, and Why Does It Matter?
Your GMB ranking determines where your business shows up when someone searches for local services on Google. Higher rankings mean more clicks, more calls, and more foot traffic. According to BrightLocal, 98% of consumers used the internet to find information about local businesses in 2024. That number’s only going up.
So, if your listing isn’t optimized, you’re likely losing business to your competitors.
op Strategies to Improve GMB Ranking in 2025
1. Claim and Fully Optimize Your Profile
First things first: Claim your Google Business Profile through Google Business. Make sure all information is accurate:
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Business name
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Address (NAP consistency is key)
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Phone number
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Hours of operation
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Business category
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Website URL
✅ See our full list of services at Wix Infotech
2. Add High-Quality Photos and Videos
Google favors active profiles. Regularly upload geo-tagged images, 360° photos, and short videos. Businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites.
3. Use Keywords in Your Business Description
Want to show up for “best digital marketing agency in Boise”? Then you need to naturally include those local SEO keywords in your business description and posts. But be smart—write for humans, not just algorithms.
4. Get Consistent 5-Star Reviews (and Respond!)
Google reviews are one of the top ranking factors. Ask satisfied customers to leave feedback, and always reply—especially to negative reviews. It shows credibility and increases engagement.
Tip : Send review requests via SMS or email right after service completion.
5. Post Weekly GMB Updates
Yes, you can post on GMB like social media! Share promotions, blog posts, photos, or FAQs every week. This signals to Google that your business is active and relevant.
You can even post helpful content from your blog—like this one—right to your profile.
6. Use Local Backlinks and Citations
List your business on trusted directories like:
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Yelp
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Bing Places
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Apple Maps
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Yellow Pages
Also, work on getting local backlinks from chambers of commerce, local news sites, and bloggers. Google sees this as “proof” of your authority in the area.
7. Enable Messaging and Booking
Allow customers to message you directly from your GMB profile. If you’re a service provider (doctor, plumber, salon, etc.), activate booking through integrations like Calendly or your CRM.
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How Wix Infotech Can Help
At Wix Infotech, we specialize in helping small businesses dominate local search rankings through personalized GMB optimization strategies. From setting up your profile correctly to managing reviews, creating posts, and ensuring citation consistency—we do it all.
Whether you’re a local bakery, law office, dentist, or digital consultant, our tailored SEO packages can help increase visibility and drive more local leads.
👉 Contact our team today for a free audit of your Google Business Profile.
Final Thoughts: Boost Your GMB Ranking and Grow Your Business
Improving your GMB ranking doesn’t happen overnight—but with the right strategies, consistency, and support, your business can appear in more searches, generate more leads, and grow faster than ever in 2025.
If you’re tired of being invisible on Google Maps or local searches, it’s time to take action.
✅ Ready to Dominate Local Search?
Wix Infotech is your trusted partner for GMB management, local SEO, and complete digital marketing solutions. We help small businesses across the USA get discovered and stay competitive.
👉 Visit WixInfotech.com to get started with a local SEO package tailored just for your business.